11/20/2022 0 Comments Tmnt 4 kidsretail merchandise gross to over $1.3 billion.Ī third film followed in 1993, with the franchise again grossing over $500M at U.S. Teenage Mutant Ninja Turtles II: The Secret of the Ooze, grossed $78M worldwide and not even the cameo by rapper Vanilla Ice could prevent the film from propelling the franchise’s overall U.S. In 1991, with the animated series still going strong, New Line released a second feature film. The release of New Line’s live action movie, which grossed over $200M worldwide, the retail success of TMNT ballooned to $585 million in 1990. In 1989, TMNT generated $69 million at retail in the United States across a variety of consumer products. The series ran for an impressive 193 episodes and along with the escalating Playmates action figure line, which began release in 1987, proved an enormous success.įuelled by its catchphrases, “Cowabunga!” and “Turtle Power!” Teenage Mutant Ninja Turtles became a children’s pop culture phenomenon. The resulting cartoon miniseries aired three times before expanding to a full series in 1987. The momentum led to the development of an animated series with Murakami-Wolf-Swenson, under the guidance of Executive Producer Fred Wolf and David Wise. TMNT remained a niche pleasure for a growing group of comic fans until licensing agent Mark Freedman and Mirage Studios made a deal with Playmates Toys in 1987 to turn the Turtles into action figures. The original one-shot black & white comic published by Eastman and Laird’s Mirage Studios imprint didn’t result in big sales, but it generated a viral word-of-mouth campaign that resonated so strongly with fans, that the pair began publishing adventures of Leonardo, Raphael, Donatello and Michelangelo, the four fun-loving, hard-fighting brothers, as an ongoing series. Created by Kevin Eastman and Peter Laird in 1984 as a parody pastiche of several of the most popular comic books of the time, the Teenage Mutant Ninja Turtles went on to become a global phenomenon.
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